Are you participating in regular video calls or video conferences and want to make sure that you're doing everything you can to represent yourself professionally? Well, I'm going to give you three tips that will transform your appearance - and it's really easy to do.

If you are struggling to get started with creating video content for your business, before you have even pick up the camera to record your first YouTube video, you need to have a plan. Just hitting 'record' and throwing a spontaneous video up will likely result in very little interaction. Here, I'll give you some ideas on what to do to get yourself ready for your own first video. The devil is in the detail and it's all about planning!

So, you finally got there. At last your funky new video is up online. It took a while but you managed it. Sorted the script, storyboard, got it filmed, edited and it’s finally uploaded. That’s it all done, right ? Sit back, relax and wait for the work to come rolling in …

Erm … well, no, actually.

If you are struggling to think of how you might use video in your marketing, we’ve put together a little post to give you just three suggestions.

There is no doubt about it, if you are a business owner and you are using social media to promote your business then you absolutely need to be producing video content - and you need to start now if you haven't already.